Benriach
Enhancing Elegent Pack’s brand with a sophisticated identity and engaging digital platform for their premium cosmetic packaging solutions.
Client
Benriach
Role
Lead Designer
Art Director
industry
Food & Beverage
Services
360 Campaign
Web Design
OverView
Elegant Pack, a high-end provider of cosmetic bottles and boxes, aimed to refresh its brand identity and enhance its digital presence. The objective was to create a sophisticated and cohesive brand image, alongside a user-friendly digital platform, to attract luxury cosmetic brands and consumers.
We developed a cohesive brand identity for Elegant Pack, including a new logo, color palette, typography, and visual elements that conveyed luxury, quality, and sophistication. The redesigned website featured high-quality visuals, elegant typography, and a refined color scheme. Interactive elements and streamlined navigation enhanced user engagement, ensuring a unified and professional appearance across all digital touchpoints, including the website, social media, and marketing materials.
The new brand identity and innovative digital design significantly enhanced Elegant Pack’s market presence. The cohesive brand image resonated with their target audience, leading to increased customer loyalty and engagement. The revamped website attracted more visitors, reduced bounce rates, and increased conversion rates. Elegant Pack successfully established a strong, memorable brand identity and an engaging digital platform, solidifying their position as a premium provider in the cosmetic packaging industry.