the glendronach
Injecting Honda Marine with attitude, style, and a sense of purpose. We elevated it from just a brand of engine to an invitation to experience adventure on water.
Client
the glendronach
Role
LEAD DESIGNER
Art Director
Art Director
industry
AUTOMOTIVE
Services
Brand REFRESH
GRAPHIC DESIGN
ART DIRECTION
COPYWRITING
Honda Marine wanted to distance itself from the functional world of Honda Power Products. People who own boats searched for more aspiration, adventure and adrenaline, so Honda Marine needed a refreshed identity to match. Working closely with brand strategists, I defined a new visual style that felt familiarly Honda, but dialed up a sense of adventure.
Radiant Glow’s existing brand identity was outdated and did not reflect the high quality of their products. Their website lacked a user-friendly interface and modern design, resulting in poor user engagement and low conversion rates. RadiantGlow needed a comprehensive solution to revamp their brand identity, improve UI/UX design, and develop a functional and attractive website.
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