Honda Marine
Injecting Honda Marine with attitude, style, and a sense of purpose. We elevated it from just a brand of engine to an invitation to experience adventure on water.
Client
Honda Marine
Role
Lead Designer
Art Director
industry
Automotive
Services
Brand refresh
graphic design
photography guidelines
OverView
Honda Marine wanted to distance itself from the functional world of Honda Power Products. People who own boats searched for more aspiration, adventure and adrenaline, so Honda Marine needed a refreshed identity to match. Working closely with brand strategists, I defined a new visual style that felt familiarly Honda, but dialed up a sense of adventure.
CHALLENGE
Radiant Glow’s existing brand identity was outdated and did not reflect the high quality of their products. Their website lacked a user-friendly interface and modern design, resulting in poor user engagement and low conversion rates. RadiantGlow needed a comprehensive solution to revamp their brand identity, improve UI/UX design, and develop a functional and attractive website.
THE CHALLENGE
We developed a cohesive brand identity for Radiant Glow, including a new logo, color palette, typography, and visual elements that conveyed purity, luxury, and sophistication. The UI/UX design featured high-quality imagery, elegant typography, and a soothing color scheme, creating an intuitive and visually appealing user interface. Our development team built a responsive website optimized for performance across all devices, with an efficient e-commerce platform, secure payment gateways, and fast load times, integrating customer reviews, detailed product pages, and personalized recommendations to enhance engagement and conversion rates.
RESULT
The revamped brand identity and innovative digital design significantly enhanced RadiantGlow’s market presence. The cohesive brand image and user-friendly website attracted more visitors, reduced bounce rates, and increased conversion rates. RadiantGlow successfully established a strong, memorable brand identity and an engaging digital platform, solidifying their position as a premium cosmetic serum provider.